BW Businessworld article on Solmitra under the direction of Atul Mishra

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Unflinching Faith: Atul Mishra, Hallmark Of Promising Entrepreneur To Watch For In FY 2023-24

Skyrocketing Success through Innovation and Strategic Partnerships

In a rapidly evolving industry like solar energy, where innovation and adaptability are key, one entrepreneur has emerged as a trailblazer. Atul Mishra, the Director of Solmitra Power & Steel, has been making waves in the sector with his visionary leadership and unwavering commitment to excellence. With a strong set of values and a passionate team, Mishra has successfully steered Solmitra towards remarkable growth and recognition in a short span of time.

Founder Atul Mishra: A Visionary Driving Solar Innovation

Atul Mishra, the visionary founder of Solmitra Power & Steel is a force to be reckoned with in the solar energy industry. With a deep passion for renewable energy and a keen understanding of its transformative potential, Mishra has successfully positioned Solmitra as a leader in the field. His unwavering commitment to innovation, sustainability, and social impact has been the driving force behind the company’s remarkable growth and recognition.

“His maxim “Through God’s Grace we outpace” Industry, faithfulness, a firm adherence to right, and trust in God will ensure success.” – Atul Mishra

Mishra’s entrepreneurial journey began with a firm belief in the power of solar energy to revolutionise the way we generate and consume electricity. Drawing inspiration from the sun itself, he coined the name Solmitra, which symbolises the friendship between solar energy and humanity. This name encapsulates Mishra’s philosophy of harnessing the sun’s energy to create a brighter, cleaner future for all.

From the very inception of Solmitra, Mishra’s values have shaped the company’s trajectory. Continual learning, client-centricity, and strategic thinking form the bedrock of his approach. He instills in his team the importance of humility, passion, curiosity, integrity, agility, compassion, and resilience, fostering a culture of excellence and innovation.

Atul commend his existing team members of Solmitra for their unwavering dedication and outstanding contributions –

“We made it! But if like-minded individual Investors from India & Abroad are willing to collaborate, to take this further as an achievable reality; we rest assured that this Out-Turn can increase by multiple times.”

A Vision Driven by Values:

At the core of Mishra’s success lies a set of fundamental values that permeate every aspect of Solmitra’s operations. Continual learning, client-centricity, strategic thinking, and humility are just a few of the values that guide the team. Mishra’s unwavering passion, curiosity, integrity, agility, compassion, and resilience have not only propelled the company forward but have also earned them a stellar reputation in the industry.

Innovation Fuels Growth:

One of Solmitra’s groundbreaking achievements is the successful delivery of a driverless car powered by their own lithium-based technology. This solar-based driverless car, equipped with AI batteries, highlights Solmitra’s dedication to green solutions and their ability to push the boundaries of technological advancements.

Offerings:

• Solar Street Lights
• EPC -Solar Power Projects
• Lithium-Ion Battery Packs & BMS
• Solar Mounting Structures
• Mass Production House
• High Mast Lights
• Solar Water purifiers
• Solar Water Irrigation System with HDPE Piping
• Solar Lanterns & Home Lighting Systems
• High Voltage – BESS

Addressing Societal Needs:

Solmitra’s dedication to addressing societal needs is evident in the development of Jeevam, a UVSC (Ultraviolet Sterilisation Chamber). This indigenous product, developed in collaboration with principal scientists from NAL and CSIR, has been instrumental in ensuring the safety of healthcare professionals during the COVID-19 pandemic. Recognized and deployed in prominent medical institutions like BMCRI and Ramaiah Medical College, Jeevam exemplifies Solmitra’s commitment to innovation and social impact.

The Power of Moral Upholding:

Solmitra’s ethical approach shines through in their commitment to their employees. Despite facing losses during the COVID-19 lockdown, the company ensured that all employees were paid. This moral integrity not only strengthens Solmitra’s relationship with its workforce but also contributes to their exceptional customer retention rate of 98 per cent.

Milestones and Recognitions:

Under Mishra’s leadership, Solmitra has achieved several significant milestones and garnered recognition from prestigious institutions. The company was honored by Shree Rajagopalan Chidambaram, an Indian physicist renowned for his integral role in India’s nuclear weapons program (Pokran 1&2 ). This recognition at the 1st Rural Dialogue showcased Solmitra’s commitment to innovation in solar energy.

Solmitra Power & Steel has achieved several significant milestones and received prestigious recognition in the solar energy industry. Here are the key milestones in detail:

Awarded and Honored by Shree Rajagopalan Chidambaram, a renowned Indian physicist, at the 1st Rural Dialogue in IIT-Guwahati, highlighting Solmitra’s innovative contributions to the solar energy sector.

Successfully delivered a driverless car powered by Lithium-based technology to a prestigious engineering college in Karnataka, showcasing Solmitra’s commitment to sustainable transportation and a greener Earth.

Recognized as one of the top 10 solar street light manufacturers in India, reaffirming the company’s expertise in producing high-quality and reliable solar street lights.

Developed Jeevam, the world’s first UVSC (Ultraviolet Sterilization Chamber), in collaboration with scientists from NAL and CSIR. Jeevam ensures the safety of healthcare professionals during the COVID-19 pandemic and has been deployed at BMCRI Bangalore (Victoria Hospital) and Ramaiah Medical College Bangalore.

Demonstrated moral responsibility by ensuring all employees were paid during the COVID-19 lockdown, despite financial losses as per their Balance Sheet.

Maintains an impressive 98 per cent customer retention rate with positive feedback on Google, reflecting Solmitra’s dedication to customer satisfaction and the quality of their products and services.

These milestones demonstrate Solmitra’s commitment to innovation, sustainability, and social responsibility, positioning them as a leading player in the solar energy industry.

Skyrocketing Growth and Future Outlook:

With the strategic joint venture with a Kolkata-based business organization, Solmitra has experienced a phenomenal rise in requirements and standing capacity. This Joint Venture has churned out a staggering increase of a factual projection of INR 200 plus Crore in FY 2023-24. This strategic alliance propelled Solmitra to the forefront of various sectors, including government projects, public sector undertakings, cooperative societies & councils.

Solmitra is a major player in solar lighting & stored energy manufacturing. Their infrastructure & assembly line has a per annum capacity to produce 1 lakh solar street lights, 5 lakh solar lanterns, and 50 megawatts of lithium battery besides solar EPC. This strategic expansion, combined with a commitment to supporting Indian SMEs, is factually projected to generate a staggering 5000% increase in turnover for the FY 2023-24.