With imprinted goals to minister the ubiquitous electricity issues in rural areas, Solmitra Power & Steel Pvt. Ltd. (Estd. 2016) manufactures high quality, affordable and aesthetic products in the solar energy space by deploying appropriate electronic components while growing as a mass production house with great stakes in B2B sales. Instituting its rural business with the motto ‘Let’s work with Sun’, Solmitra (Sol – Sun in Greek & Mitra – Friend in Sanskrit) installed many solar street lights in almost all villages of Karnataka in a very short span of time. Atul Mishra (Director), the mastermind of Solmitra stands as a great beam of support to the firm in escalating its presence over the B2B markets by wielding his instinctive study of market trends and distinctive marketing skills. To recapitulate, Solmitra’s chief focus is to render its best work to the country in terms of quality and innovation by ensuring that every person, especially the rural people can avail the best of solar products and be a part of this efficient technology. In a dedicated conversation of Atul with CEO Insights, he has articulated the entire journey of Solmitra and his role in reinforcing its operations.